From Beretta to Tikka Shooters
We have received the following letter from Beretta. This comes as a huge surprise to us since, just one month ago, a Beretta representative sat in our office and stated that he was excited to collaborate with us as we help expand the Tikka brand.
Since I cannot reach Beretta’s council to state this, I am doing it publically online: As much as it saddens us, we will comply with the Cease and Desist Letter. Our goal was never to impede or encroach upon Beretta and Sako’s trademarks and we have intentionally avoided using and logo or font related to the Tikka brand on any of our sites. Our goal since day 1 has been to expand the Tikka brand and bring awareness to the worldwide shooting community as to how amazing these rifles are.
Although we disagree that we have violated trademarks through our course of business or online, there is simply no way we can afford to defend ourselves against Beretta’s unlimited resources. It is unfortunate that we cannot come to an agreement that would benefit both companies and the shooting community. It is even more unfortunate that the practice of litigating companies out of existence has become more and more common.
The good news is that we will be able to continue operations under our manufacturing company, Mountain Tactical. Our products and customer service will remain the same throughout this transition, and we appreciate each and every one of our customers. Our goal is to transition the store to the http://www.mountaintactical.com domain by January 1st.
Until I can talk to Beretta, I do not know what the disposition of the forum will be. This is a great community of shooters and I have come to know many of you very well. My goal is to keep this forum online for as long as possible for the benefit of the Tikka Shooters community.
Thank you all for your continued support as we navigate these waters.
I will keep you all updated to any and all changes that will be coming down the pike.
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