[Kresdja]

1.  What do you think about buying guns online? 
I've bought a few.  All were things local places would never have in stock and likely couldn't get anytime soon.

2.  Why would you?
Availability and cost mostly.

3.  Why would you not?
Support local business.  Cost+shipping+transfer fee not large enough difference than buying local.  (Live near Whittakers, hard to beat their prices).  Impatience.

4. What would entice you?
Not much you can do here for mass produced items.  Though if you got a deal with Beretta/Tikka to get actions, you could sell a DIY build kit, I bet it'd go well.  Tikka action, barrel (including calibers and contours not available by factory or even barrel blanks), decent inexpensive stock (like Boyd's or a little better, maybe).  Have the option to assemble or the customer could have a local gunsmith or themselves put it together.  Maybe even barreled actions or action and barrel blank kit.
How many people actually keep their guns factory anymore?